Hi, I'm Cal.
I help owner-led local businesses run with less of the owner in the middle of everything.
My story
I started in industrial design, then spent 15+ years in product and operations: software for energy, video and construction, including Projektr, a construction project management company I founded. I've also worked offshore as a mud logger, so I know what a long shift looks like.
At a boutique home builder in East Dallas, I led sales and marketing and helped grow it into a $100M business with a team of 5. We didn't do it with more people. We did it with clear processes, the right tools and a lot of automation.
That's the thread through all of it. I've been the one buying software to run a business, and the one building the software other businesses run on. I know where the time goes, and I know what's worth fixing.
Why Wide Margin Systems
I live north of Dallas, surrounded by people who own local businesses. Almost every one of them is working too many hours on things a good system could handle, and paying for tools that don't talk to each other.
Wide Margin Systems is the partner I'd want in their shoes: one person who looks at the whole business, from the first lead to the books, and fixes it in the right order.
How I work
- I start with how your business runs, not with a product to sell you.
- I fix the leaks before adding more work. Operations first, then lead flow.
- I do the work myself or bring in specialists I trust, and you only deal with me.
- I write things down. You own every plan, login and system we build.