From the first call to the books.
One partner for the whole line.
Most owners run 5 apps that don't talk to each other and fill the gaps themselves. We connect the line, stage by stage, so the work moves without waiting on you.
From lead to ledger: get found, answer, book, deliver, get paid, bring them back, books.
Get found
- What breaks
- People search for what you do and find a competitor with more reviews and a faster site.
- What we build
- A fast website built to book customers. A complete Google Business Profile. Review requests after every visit or job. Pages that answer what customers ask Google and AI tools.
- What changes
- More calls from people already looking for you.
Answer
- What breaks
- Calls go to voicemail while you're with a customer. Forms and messages sit until tonight.
- What we build
- Missed-call text back. An instant reply to every form, Google and social media inquiry. One inbox for calls, texts, email and messages. After-hours answering.
- What changes
- Every inquiry hears back in minutes, and none slip through.
Book
- What breaks
- Quotes, appointments and reservations wait until you're back at the desk. Nobody follows up on the ones that go quiet.
- What we build
- Online booking. Quote and estimate templates you can send from your phone. Follow-up that runs until the customer says yes or no. Confirmations and reminders that send themselves.
- What changes
- More inquiries turn into booked work, with fewer no-shows.
Deliver
- What breaks
- Details get lost between the first call and the person doing the work. Everyone asks you how it's done.
- What we build
- Intake forms, checklists and clean handoffs. Shared schedules your team checks instead of calling you. Written procedures anyone can look up.
- What changes
- The work gets done right without you in the middle.
Get paid
- What breaks
- Invoices go out when you find a minute. You chase balances at night.
- What we build
- Invoices the day the work is done. Deposits and online payment by card or bank. Reminders that do the chasing.
- What changes
- You get paid sooner, with less chasing.
Bring them back
- What breaks
- Customers come back only when they happen to remember.
- What we build
- Recall and rebooking reminders. Maintenance plans and memberships. Email and text offers for regulars. Review requests that keep your rating fresh.
- What changes
- More repeat business from customers you already have.
Books
- What breaks
- You hear how the month went when your accountant tells you.
- What we build
- Payments and invoices that flow into your books. Costs by job, service or location. A one-page owner report every Monday. Payroll and team records in one place.
- What changes
- You know your numbers every week, not every quarter.
How we build it
- Use what you already pay for.
Often the fix is making your current tools work together, not buying new ones.
- One system, not 5 apps.
Everything connects, so nobody types the same thing twice.
- You approve what touches customers and money.
Nothing goes to a customer or moves money outside the rules you set.
- AI where it saves real hours.
It can answer after-hours calls, draft quotes and replies from your notes, and sum up your week. Where a simpler fix works, you get the simpler fix.
- We keep it running.
Done-for-you clients get monitoring, fixes and a monthly review of what's working.
Tools we build with.
We work in the tools you already use, and add only what earns its place.
Product names and logos belong to their owners. Listing them doesn't mean they endorse Wide Margin Systems.
What does a business consultant do?
A business consultant studies how a business runs and recommends changes that make it more profitable or easier to run. Most stop at the recommendation. Wide Margin Systems also builds the fix, from the systems and automations to the website, so you don't have to hire someone else to do it.
Not sure where to start?
The free marketing audit shows where you stand online, and the review call points to the fix worth making first.